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What We Collect & How We Use It?

Privacy Policy

We are committed to protecting your privacy, dignity, and trust. We collect and use information only for legitimate purposes, with your knowledge and consent, and in a way that avoids harm, deception, or unjustified intrusion.

Our approach is guided by principles of:

  • Transparency
  • Consent
  • Fair use
  • Data protection
  • Respect for human dignity

1. Information We Collect

We collect two types of information: Personal Information and Non-Personal Information.

2. Personal Information (Voluntary)

We only collect personal information when you choose to provide it in order to receive a service, ask a question, or communicate with us.

What We May Collect:

  • Full Name
  • Email Address
  • Phone Number

When This Is Collected:

  • Making a booking or requesting a service
  • Submitting a question (FAQs)
  • Leaving a review or comment
  • Contacting us for support or feedback
  • Subscribing to newsletters, updates, or offers

3. How Personal Information Is Used

  • Provide the service you requested
  • Respond to your questions or feedback
  • Send updates or offers only if you subscribed
  • Improve our services
  • Prevent fraud and unauthorized activity

What We Do NOT Do:

  • We do not sell your data
  • We do not share your personal information with third parties for marketing
  • We do not use your information for hidden or unrelated purposes

4. Public Display of Reviews, FAQs and Comments

When you submit a review or comment:

  • Your name and review content may be shown publicly
  • Only your question and our answer is shown publicly in the FAQs section
  • Your email and phone number are always hidden

5. Newsletter and Subscriptions

You may voluntarily subscribe to receive newsletters, updates, or offers. You can unsubscribe at any time using the link provided in our messages. Your email will not be sold, shared, or misused.

6. Information for Company Users and Managers

For users accessing internal dashboards or management systems, we may collect:

  • Profile
  • Full Name
  • Email address
  • Phone number
  • Role and access level

Visibility Controls: Users can manage their privacy settings to:

  • Show or hide email
  • Show or hide phone number
  • Show or hide profile

Some basic information (such as name, role, and system presence) may be visible to other authorized users for work, coordination, and security purposes.

Passwords are encrypted and not shown to anyone.

7. Non-Personal Information (System & Usage Data)

This information does not directly identify you and is used for system functionality, performance, and improvement.

Cookies and Session Data: We store session data, including your signed-in user ID and authentication information, to keep you signed in, protect your account, and improve your experience.

  • User session data: to keep you signed in and provide a smoother experience
  • User ID cookie: to identify you during your session
  • Privacy consent cookie: stores your consent choice (allow or deny tracking) so you are not asked repeatedly
  • Emergency cookie: for signed-in users to verify their account in case of issues or security checks
  • Device cookie: for detecting spammers and ensuring legitimate use of the system
  • Blocking cookie: for identifying attempts to access someone else’s account and protecting your account

Purpose:

  • Keep you signed in
  • Remember your preferences
  • Improve system usability
  • Provide a smoother experience
  • To protect your account from unauthorized access.
  • Manage responsibilities and accountabilities (for signed in users)

8. Page Visits, Searches & Views (With Your Consent)

With your permission, we may collect:

  • Date (day, month, year), and time you visited our site for the first time in a certain year. (We only count: We do not track nor take personal data or the page you visited) This is only done after you've allowed us to do so. Other than that, you will not be counted by our system.

How This Is Used:

  • Improve website performance
  • Measuring the performance and effectiveness of our advertisements
  • Counting the total number of new visitors per day, month, or year

How It Is Displayed:

  • Total Visitors
  • Visitors by Day, Month, or Year
  • Visitors Overview (Year: Jan - Dec)

We do not track the following data (Page you visited, individual visitor identities, precise locations, and device information: Browser, OS, device type) and we do not track personal tracking logs, nor do we collect personal browsing history. We only count website visit, with your permission. When you decline, our system will not count your visit.

9. Links to External Sites

Our website may contain links to external platforms such as Instagram, Facebook, WhatsApp, and others. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies before using their services.

10. Your Consent Choices

Before collecting non-essential data, you are informed and given a choice:

  • If You Select “Allow”: We may collect usage data as described above.
  • If You Select “Decline: We will not collect anything.
  • When submitting forms (question, contact, booking, sign-in/up, newsletter), your consent is required to collect personal data. The information you provide will be used to provide the requested service. You may opt out at any time.

11. Data Storage and Protection

We take reasonable measures to protect your information from unauthorized access, misuse, loss, or alteration. Access to certain system and usage data is allowed for authorized personnel, including Owners, Administrators, IT, and Digital Marketers. Digital Marketers may use this information only to monitor system performance and promote services responsibly. Personal data provided through bookings, service requests, FAQs, reviews, comments, newsletter subscription, or sign-in/up forms is never sold or misused.

12. Retention and Responsible Use of Personal Data

Personal data may be retained only as long as it is necessary for record keeping, providing or continuing the requested service, or for legitimate reference purposes. Data will be deleted when it is no longer needed or upon the client’s request, in accordance with ethical and responsible practices.

13. Your Rights

  • Allow or reject cookies and trackers to protect your privacy
  • Access your personal information
  • Update or correct your information
  • Unsubscribe from communications
  • Control privacy settings (for system users)
  • Request deletion of personal data, where legally and technically possible

14. Ethical Use Commitment

We commit that:

  • We do not spy on users
  • We do not secretly monitor private behavior
  • We do not misuse personal or system data
  • We do not exploit data for harm, manipulation, or deception
  • We do not use your data for profiling that could harm, manipulate, or deceive you

All data collection is done for clear, beneficial, and legitimate purposes only.

15. Changes to This Policy

We may update this policy to improve clarity, compliance, or ethical standards. Any major changes will be communicated clearly.

16. Contact

If you have questions or concerns about your privacy or data, you can contact us at: [inquiry@serengetitours.co.tz / +255 746 600 123]

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